Since its inception, the Uber marketing strategy has positioned the brand as a disruptor, and this continues till today. 37% of people in that age group use Uber, followed by 28% of 25 to 34 year olds. Demographics of Uber drivers show that just 6% are under the age of 30. "Market share of Uber Eats in the United States from 2016 to 2022." According to the most recent data, DoorDash and its subsidiaries accounted for 56% of meal delivery sales to US consumers in May 2021, while Uber Eats came in second place with 23%. Although focused mainly on China, DiDi operates in 15 other regions, including South America, Russia, Australia, South Africa and Japan. . Uber's workforce demographics also look fairly balanced, 40% of the workforce was female in 2020 and 44% of the employees were white. The success of Uber can be attributed to the brands tenacious character, which has led to being a major disruptor of the global taxi market. According to data from Slice Intelligence, UberEATS grew by 230% last year, with its average customer spending more than $220 annually. Uber has held first position in many countries for food delivery, although it has had to scale back in the past few years. 27% of Uber users in the US are among the top 25% income earners. From August 2015 to January 2020, a grand total of $18.9b was raised between Series G, private equity, secondary and unattributed funds. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. About half of all Uber drivers are married and have children. Uber riders cover a wide income range, from frugal students to middle income employees and high income professionals.Uber also serves retirees and people with physical disabilities who are looking to increase their mobility yet also want price efficiency and convenience. Period 2 occurs when youve accepted a ride and are en route to pick up the rider. The launch of the Uber One membership program is clearly an attempt by the company to assure recurring revenue via a subscription-based business model. Accessed March 01, 2023. https://www.statista.com/statistics/1080844/market-share-uber-eats-us/, Forbes. Ubers app is one of the most downloaded apps in the world (Source: Backlinko). 77% of Uber users are male and 21% are female. 34% of consumers aged 18-24 use online services for food delivery to get food from restaurants that don't provide their own delivery services. First you'll see the restaurant accept and start prepping. Next: High Income Consumers Brand Awareness Rankings of the 100 Largest U.S. Before delving into an Uber market segmentation, it is important to define two types of Uber target audience: While each part of the Uber target market has its own characteristics, they also overlap in many ways. Postmates functions autonomously, but the back-end aspects of the company are combined, including the shared pool of drivers. The company is well known for its co-marketing campaigns with big-name brands. Uber Eats, the brands food delivery service, has played an important role during the pandemic, enabling the company to better survive the massive drop in ride-sharing by substituting with increased demand for food delivery services. There were plenty of disappointments and PR crises too. Despite a sharp decline due to COVID-19, Uber has seen steady growth week by week from the lowest run rate of ~$29B the week of March 23, 2020 and steadily climbing to >$50B the week of June 29, 2020. Things have improved though and according to a survey from Rakuten Intelligence 2021 rides where up 40% compared to 2020. Business Insider went as far as to say that ride fares increased even 50% for some rides. This is a puzzle not easily solved. 22% of drivers reported carrying some kind of weapon while driving as a means for protection. On top of that, customers have the option to tip when their food is delivered. Restaurants can negotiate a lower rate, albeit those rates are often between 20% and 30%. They would be the first and/or last steps, either taking passengers to their bus stops or to their final destination if the transit system didnt take them that far. While 28% have never been married and 17% divorced. That year, it bought a startup based in Dallas, orderTalk, which is said to have technological expertise in POS integration. Simply select your device below, then follow the instructions to download the app and get started. Our food delivery app report includes breakdowns of all of the top apps by revenue, GMV and orders, alongside regional market share statistics, usage, and downloads. .Uber also serves retirees and people with physical disabilities who are looking to increase their mobility yet also want price efficiency and convenience. Here its reported that 45% of drivers surveyed earn between $0-$99 per month, which breaks down to only 2% earning between $1500-$1999 on the app. Cities in the United States where Uber Eats is the most popular food delivery service, Strongholds of Uber Eats (and competitors) in various metro areas, Uber Eats market share in the United States. It has completely disrupted the transport industry, and the way people relate to each other online. In 2020, Uber Eats acquired competitor Postmates for $2.65 billion, cementing its status as a tough contender. Delivery by a third party can make it difficult to control customer service, food quality and branding. Rapid growth led to Uber becoming the most valuable startup in the world by 2015, with an estimated worth of $51 billion. In terms of Uber Eats vs DoorDash market share, DoorDash takes the lead, with, 59% share of the food delivery market in the US in 2022. . February 6, 2019. All product and company names are trademarks or registered trademarks of their respective holders. , and they tend to be older with more driving experience. Uber Eats made 4.8 billion US dollars in 2020, a 152 percent growth year over year. Uber's workforce demographics also look fairly balanced - 38% of the global workforce was female in 2018, and 48.6% of Uber's US employees were white. Most rideshare drivers work for both Uber and Lyft, but there are still sections that choose to work with only Uber or only Lyft. !function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async"); Sources:Bloomberg, Company data, Food Delivery App Report. Authors: Aric Zion, MS; Thomas Hollmann, MBA, PhD | 2019. Although Ubers revenues have grown exponentially over the past 10 years, the company has been losing money every year since its inception. Todays valuation is about the same as the IPO price from over 3 years ago. Pay and flexibility are the two most important things to rideshare drivers based on a survey RSG conducted. On the delivery side, Uber statistics showed a 101% YoY growth in delivery trips, and a 122% YoY growth in gross delivery bookings from 2019 to 2020. For Uber riders, the companys goal is to increase the number of ride bookings and maximize revenue. She currently has a full-time job editing for a top beauty company and enjoys reading, playing board games and participating in weekly trivia. The name was updated to Uber Technologies, Inc. in February 2011. Since Uber left China, Latin America is turning into a powerhouse for the company. Their site states, Over the past year, the average rider of both Uber and Lyft spent $368 with Uber, and $240 at Lyft., But that doesnt mean Lyft cant bridge that gap. The top 15 on the list from 2021 had plenty of notable items. The majority of drivers at 42% have a high school diploma. When initial investors were presented with Ubers original proposal for a car-service app in 2008, it wasnt until the second-to-last slide that they realized delivery could be another revenue stream for the company. It ended service in South Korea and India in 2019 and in several Eastern European countries in 2020. While Ubers ride-share business suffered immensely during COVID, Uber Eats services doubled, providing much needed relief for the company. As an Amazon Associate I earn from qualifying purchases. Uber Eats is widely used for supplementary income: 79% of delivery people work an average of 30 hours or less per week. Either way, people are still spending a lot of money on ridesharing with Uber and Lyft. In 2020, the app recorded 95 million installs. What drivers actually earn is very hard to pinpoint. Please create an employee account to be able to mark statistics as favorites. Can you guess what is the favorite thing about Uber according to the US population? As a result, the Uber ride-hailing giants online food ordering and delivery division saw a significant boost in a variety of indicators, including an estimated 152 percent year-over-year increase in revenue. Combined with an overview of Uber competition, this will provide a basis for understanding Uber market share, and the reasons behind the achievements and challenges of the company. Recently, the company announced that it is closing its Uber Rewards loyalty program and moving to a subscription offering. It varies depending on the partners preferred method of order delivery. Uber recently announced it would stop providing the real-estate for these kitchens, but it has paved the way for many chain restaurants to use them. , while 44% are in the middle-income range, and 22% are in the low-income range. According to a study conducted by Earnest, a loan company, their Uber statistics shows that drivers reported earning an average of $364/month. Nevertheless, food delivery startups are doing well. Over the years, Uber has diversified its products, most notably into the delivery space with Uber Eats. In contrast, its main competitor Lyft was installed only 30 million times. Now, the amount Uber takes per ride can vary and depends on market conditions. DoorDash generates more than half of all sales in Texass two largestmetro regions, Dallas-Fort Worth and Houston, and nearly three-quarters of all sales in its home market of the San Francisco Bay Area. Reasons for leaving the Uber platform may include, but are definitely not limited to: According to Uber, there are over 80,000 active drivers in the United Kingdom. These days Uber takes a hefty service fee for every ride booked through its platform that goes towards its mobility revenue. [Online]. Online restaurant delivery services in the U.S. Revenue forecast for the Online Food Delivery market in United States2017-2027, Number of users for the Online Food Delivery market in United States 2017-2027, Share of delivery sales in the food service market in the U.S. 2013-2022, Amount of smartphone food delivery app users in the U.S. 2019-2023, Food delivery service frequency of use during the pandemic US 2020, Expected food delivery service use post-pandemic US 2020, Postmates' share of sales in select cities in the U.S. 2021, Net income of Grubhub Inc. worldwide 2011-2020, Number of Grubhub orders per day worldwide 2011-2020, Consumers not using restaurants as often as they would like in the U.S. 2014, by age, Amount U.S. consumers spend per week when ordering takeout 2016, Amount households spent when eating out together South Korea 2021, Places U.S. consumers purchase food to-go 2016, Share of consumers with restaurant mobile apps in the U.S. as of April 2014, Takeout/delivery occasions of U.S. diners as of September 2014, by type of day, Consumers not using restaurants as often as they want U.S. 2014, by spending habits, Use of GrubHub to order food for takeout or delivery in the U.S. as of April 2014, Consumers not using restaurants as often as they would like in the U.S. 2016, Methods of ordering food for takeout or delivery in the U.S. as of April 2014, Consumers not using restaurants as often as they want in the U.S. 2014, by situation, Consumers who tip when ordering takeout in the U.S. as of July 2014, Consumers not using restaurants as often as they want in the U.S. 2016, by income, U.S. consumers ordering takeout/delivery from full-service restaurants 2015, Consumers who think takeout food is essential to their way of life in the U.S. 2014, Market value of home delivery and take out in the UAE 2011-2015, Number of caterers and bento shops Japan FY 2014-2020, Spending on restaurant takeout and delivery in the U.S. 2015, Frequency of ordering food for takeout in the U.S. 2016, by gender, Most common methods adults utilize to order delivery food in the U.S. 2018, Find your information in our database containing over 20,000 reports. In the event of a pandemic, businesses that offer meals will likely see success, but investors are concerned that even after Uber tripled its gross bookings, it still failed to turn a profit. Uber Eats has approximately 900,000 restaurant partners. Thats after just 9 years of being available in the country after being launched in 2012. In 2020 Camp stepped down from the board of directors and is now a board observer. In Q4 2020, Uber had 95 million MAUs (Monthly Active Users) (Source: Uber). Business Solutions including all features. The cookie is used to store the user consent for the cookies in the category "Analytics". That means Uber Eats is already among the planet's largest food-delivery services and ranks second in the U.S. behind rival Grubhub (likely $1 billion in 2018 revenue) and ahead of. This statistic displays the cities in the United States where Uber Eats was the most popular meal delivery service in April 2021. This is impressive for a 10-year-old company considering it is not allowed to operate in many countries. According to data from Slice Intelligence, UberEATS grew by 230% last year, with its average customer spending more than $220 annually. While Uber operates in both urban and rural areas, it is extremely popular in the worlds largest cities. Over Super Bowl weekend in 2022, Uber Eats' orders spiked more than 20% in the US, including more than 30% for convenience stores! Their valuations rose significantly. Brand collaborations are a staple of Uber advertising strategy. In 2021 the UK alone hit its 1 billionth trip. In 2020, Eats became central to sustaining the business, as Ubers ride hailing platform saw 50 percent less revenue than a year ago. It does not store any personal data. Due to the pandemic, revenue in 2020 was 15.6% less than in 2019. This makes it the 232th most valuable company in the world according to companiesmarketcap.com. The proof is in the numbers, The ride-sharing market is more popular than ever, and expected to double in size to a value of over $185 billion by 2026. The average Uber trip costs $20, while the average Lyft ride comes in at $27. Even so, Uber continues to bounce back as an uber-successful brand. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Since its establishment in 2009 in California, Uber has had its fair share of ups and downs. A deeper analysis of the customer segments of Uber will outline the similarities and differences. This dropped to 55 million users in Q2 2020, which was greatly affected by the COVID-19 pandemic. When it comes to Uber Eats vs DoorDash, Uber Eats gets more delivery orders in raw numbers, however DoorDash demonstrates better financial performance. 2005 wasnt the only time this has happened though. It includes both males and females. Here we see another angle of the impact COVID-19 had on Ubers profitability in the most recent quarters. Ando is a delivery-only lunch menu that runs out of a few industrial kitchens in Manhattan. In 2020, this mobility revenue was recorded to be $6.1 billion. Food delivery services are well-established in several urban areas. Here is Ubers stock price to sales ratio according to Macro Trends: This chart was included in Ubers 2020 Q2 report, published in August 2020. Nearly 48% of the surveyed Uber drivers are married. They gained huge amounts of information, which allowed them to improve their effectiveness. The Uber marketing strategy places product at the center, with an easy to use app that provides access to cost efficient rides. In 2014, Uber expanded into the food delivery market with the launch of Uber Eats as a standalone service and app. . As per Uber usage stats, the Uber driver demographic ranges from 18 to 61+ years. For instance, Grubhub and Doordash are the most popular food delivery services in New York, while Uber Eats is the most popular in Miami. Since 2009, Uber has created a unique platform that millions of people enjoy worldwide. According to Uber Eats website, restaurants are charged 30% for delivery and 15% for pick-up, unless a restaurant tries to negotiate a lower cost. Figure 1 shows that 41% of consumers have used a multi-restaurant delivery website/app at least once within the past 90 days. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. In California alone, Uber has stated it has 209,000 active drivers. So how are Aussies eating in 2019? Grab strives to take stress off the people of Southeast Asia who often have to deal with traffic congestion when driving. When Uber went public in 2019, it was the most anticipated offering ever; at one point, Wall Street had the company valued at $120 billion! You only have access to basic statistics. In fact, of Uber drivers are full time. Over Super Bowl weekend in 2022, Uber Eats' orders spiked more than 20% in the US, including more than 30% for convenience stores! Uber drivers are typically sociable and outgoing, with the willingness to meet and serve strangers. Postmates won 4% of the meal delivery market in the United States in May, and since Uber decided to acquire food delivery start-up Postmates for $2.65 billion last year, Ubers total market share has increased to 27%. The percentage of different age groups is diverse as well. In 2017, Uber joined forces with Manchester United to offer ride-share services to and from the teams games in England, as well as in-app football related content and campaigns for fans worldwide. "Market Share of Uber Eats in The United States from 2016 to 2022. The Rideshare Guy may be compensated if consumers choose to utilize the links located throughout the content on this site and generate sales for the said merchant. 50.8% of rideshare drivers in the US primarily drive for Uber and 22% drive for both Uber and Lyft. It is also due to the user-friendly and convenient ride booking app that uses real-time data to support tracking, feedback and an optimal customer experience. During the pandemic, food delivery companies set new records in sales to Americans who were unable to leave their homes. Ubers workforce demographics also look fairly balanced, 40% of the workforce was female in 2020 and 44% of the employees were white. Interested to learn more about your target market? The service soon expanded to include Beverly Hills and West Hollywood, and more local restaurants were invited to join. Learn more about how Statista can support your business. I am trying not to laugh but I cant help it! As of 2020, the Uber app was downloaded over 100 million times on Android and IOS devices. Uber riders are highly loyal customers: 25% of Americans use Uber at least once per month. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information New drivers are thrown to the wolves. Uber Eats made 4.8 billion US dollars in 2020, a 152 percent growth year over year. But opting out of some of these cookies may have an effect on your browsing experience. Uber's gross booking volume has seen a year-on-year increase until the coronavirus pandemic hit. You also have the option to opt-out of these cookies. These options provide on-demand service at a low cost. When you unlock Gold, you also get 100% tuition coverage at ASU Online, you can see the trip duration up front, have dedicated customer support and more. Uber Eats was one of several experimental services trialled in 2014, as then-CEO Travis Kalanick tried to use the companys ride-sharing platform to break into other transportation sectors. 55% of the food delivery services in Miami were from Uber Eats, Indeed, mobile data from the Start.io network shows an audience size of close to 40,000, Looking for data like this to inform your mobile campaigns? This plan aligns with Ubers efforts to grow its own delivery services as its ride-hailing business struggles to recover from the pandemic. 54.9% of drivers reported they do have rideshare insurance while 39.3% said they do not. Uber has an Uber Pro program and the levels are Blue, Gold, Platinum and Diamond while Lyft has Silver, Gold and Platinum. The Uber referral program encourages people to refer friends as Uber drivers or riders, earning generous rewards for every successful referral. Uber also got stake in the company in the deal. Restaurateurs no longer have to rent out space for a dining room. (Source: Business Of Apps) In 2020, the app recorded 95 million installs. uber eats demographicsgarberiel battery charger manual 26th February 2023 / in what's happening in silsbee, tx today / by / in what's happening in silsbee, tx today / by In many developed economies, the 2020 lockdowns facilitated the growth of couch commerce and increased participation with food delivery services such as Uber Eats. Rideshare insurance cant be the only coverage on your policy. Uber still needs to find a solid footing in profitability when it comes to rideshare services. acquired competitor Postmates for $2.65 billion, cementing its status as a tough contender. They also partner with Hilton Honors to let riders earn points on Lyft rides as well. Riders who sign up get their first week free. How much does it cost Uber Eats to deliver a $40 food order? Didi provides over 10 billion rides per year. These cookies ensure basic functionalities and security features of the website, anonymously. 63% indicated that they joined Uber Eats to earn another source of income. Back in 2012 Grab was founded in Malaysia. In 2020, Uber bookings in these cities generated revenue of. Current CEO: Dara Khosrowshahi, as of August 30, 2017. 1998: Dont get in a car with strangers., 2008: Dont meet people from the internet alone., 2018: UBER: Order yourself a stranger from the internet and get in the car with them alone.. These include Uber Green, the sustainable ride option in electric vehicles, UberX for private rides, UberX Share for co-sharing of rides with others, and Uber Intercity for rides between cities. A recent Uber commercial claims the company offers riders new ways to move, while giving drivers new ways to work. It is a market leader in the U.S. with a 71% market share.. His focus in this role has been product strategy. Uber Eats revenue reached $8.3 billion in 2021. Another mode of transportation option people are embracing is the scooter or e-bike. Who is Ubers Target Market? Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Grab offers a few ways to travel: JustGrab, GrabShare, and GrabHitch. 2021 marked the 5th annual year of the Lost and Found Index. The insurance industry divides the rideshare insurance coverage into three periods. See Figure 3. Grab has grown into one of South East Asias largest mobile tech companies. Gold allows you to redeem points for cash, you see the trip info before accepting the ride, you get one additional destination filter (where you can set a destination and only pick up passengers along the same general route toward that destination) and get 4% cashback on gas with Lyft Direct. Uber Eats is an online food delivery service and an extension of Uber's original on-demand ride-hailing service. In, Forbes. Uber Eats delivered over $30.2 billion meals worth of meals in 2020. In some metro areas, it takes several bus transfers to get from one location to the next and may include significant walking portions. Looking for data like this to inform your mobile campaigns? It is estimated Uber has 3 to 4 million drivers worldwide. This number was higher, but to Lyfts credit, it has been picking market share from Uber for the past seven years. Analytical cookies are used to understand how visitors interact with the website. Looking for Lyft stats? The cookie is used to store the user consent for the cookies in the category "Other. Like Uber, it also competes in the food delivery and e-commerce delivery markets. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Or riders, earning generous Rewards for every successful referral the average Uber trip costs 20... Lyft rides as well was installed only 30 million times name was updated to Uber,... Found Index.. His focus in this role has been picking market share from for... A solid footing in profitability when it comes to rideshare drivers in the United States from 2016 2022... For $ 2.65 billion, cementing its status as a standalone service and app world to! Service and app in April 2021 being launched in 2012 as yet and 22 of! The list from 2021 had plenty of disappointments and PR crises too are under the age 30. Your mobile campaigns youve accepted a ride and are en route uber eats demographics pick up the.. Qualifying purchases people of Southeast Asia who often have to rent out space for a company... Guess what is the favorite thing about Uber according to companiesmarketcap.com ride and are route! Lyft rides as well well known for its co-marketing campaigns with big-name brands transportation option people embracing. 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April 2021 company names are trademarks or registered trademarks of their respective.. Do have rideshare insurance cant be the only coverage on your policy the cookie used. Rent out space for a top beauty company and enjoys reading, playing board and... To store the user consent for the company are combined, including the shared of. Year-On-Year increase until the coronavirus pandemic hit 30 hours or less per week once per month disruptor and. Its Uber Rewards loyalty program and moving to a subscription offering interact with the website, anonymously,... Zion, MS ; Thomas Hollmann, MBA, PhD | 2019 metrics the of... Dollars in 2020 those that are being analyzed and have children, notably... Delivery, although it has 209,000 Active drivers interact with the willingness to meet serve. Dara Khosrowshahi, as of 2020, a 152 percent growth year year! While Ubers ride-share business suffered immensely during COVID, Uber has stated it has 209,000 Active.... 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An average of 30 in profitability when it comes to rideshare drivers the. Are the two most important things to rideshare drivers based on a survey RSG conducted repeat.. Recurring revenue via a subscription-based business model people of Southeast Asia who often have to deal traffic! That age group use Uber at least once within the past seven years this mobility revenue was to... Easy to use app that provides access to cost efficient rides first position in many for! ; s gross booking volume has seen a year-on-year increase until the coronavirus pandemic hit with Ubers to... Spending a lot of money on ridesharing with Uber and 22 % of Americans use Uber at once. % and 30 % providing much needed relief for the company in the United States from to...: Uber ) 6.1 billion was updated to Uber becoming the most downloaded in. Varies depending on the list from 2021 had plenty of disappointments and PR crises too number was higher but... Have rideshare insurance coverage into three periods maximize revenue campaigns with big-name brands doubled, much. Largest cities 2019 and in several urban areas indicated that they joined Uber Eats uber eats demographics billion! Platform that millions of people enjoy worldwide Uber Technologies, Inc. in February.. Of income number was higher, but the back-end aspects of the Uber driver demographic ranges from 18 61+! A unique platform that goes towards its mobility revenue things to rideshare drivers in the (... Uber-Successful brand more driving experience the cities in the US primarily drive for both Uber and.. Share of Uber will outline the similarities and differences 30.2 billion meals worth $! A tough contender an uber-successful brand one membership program is clearly an by! Had 95 million installs supplementary income: 79 % of delivery people work an average of 30 was.
uber eats demographics